I focused on computing, art, history and technical drawing in school, and upon discovering the internet in the nineties, I learned what the word obsession meant. In 2011 I ventured into branding and marketing as a necessity and was never able to let that go either. My hobbies include reading, writing, fitness, meditation, Minecraft and photography.

7 Types of Logos To Choose From

7 Types of Logos To Choose From A logo is a visual representation of a brand or business. It can make a great first impression and can be the difference between someone choosing your brand or going with a competitor. In this blog post, we explore different types of logos and how they can be…

Our Web Design Process

Our Web Design Process Our web design process is a collaborative and comprehensive approach that takes you from discovery to evaluation, focused on creating a website that looks beautiful and delivers results. Learn more about our seven-step process and how we can help you create a stunning online presence that sets your company apart. Our…

Why & How To Use Colour

Why & How To Use Colour Your brand’s palette is essential to your brand identity. It can help you stand out from competitors and communicate your brand’s personality. In this article, we’ll answer three questions about colour in brand identity: the importance of choosing a colour palette, how to use colour effectively, and why you…

Our Visual Identity Process

Our Visual Identity Process At FCM, we believe that building a powerful brand identity is the foundation of a successful business. Our process is designed to help you create a brand that accurately represents your values and connects with your target audience. From discovery to implementation, our team is here to guide you every step…

The Importance of a Logo in Branding

The Importance of a Logo in Branding In today’s highly competitive market, establishing a powerful visual identity is more important than ever for the growth of your business. One crucial component of that identity is a well-designed logo. Read on to discover the importance of a logo in branding. Here are a few reasons why…

Why Professional Graphic Design Matters

Why Professional Graphic Design Matters Good graphic design can make a tremendous difference in the success of a business. In a competitive market, standing out is more important than ever, and well-designed brand assets can help you do that. Let’s explore why professional graphic design matters for your business and how it will help you…

Why Creative Strategy Matters for Your Business

Why Creative Strategy Matters for Your Business Standing out in a crowded marketplace is essential to the success of your business. One way to differentiate your business from your competitors is through creative strategy. Let’s explore why creative strategy matters for your business and how it will help you achieve your company’s goals. Here are…

Why Your Business Needs Marketing Consulting

Why Your Business Needs Marketing Consulting Marketing can be critical to the growth of your business. However, with so many different strategies and tactics available, a consultant will help you make the right choices. Let’s take a look at how a consultant will improve your strategy. Expertise and Experience: Marketing consultants are experts in their…

The Importance of Research in Branding and Marketing

The Importance of Research in Branding and Marketing Marketing and branding are essential for attracting customers and growing your business. But have you thought about how research fits into the picture? Research plays a critical role in creating a successful marketing and branding strategy. It helps you understand your target audience, identify your unique value…

Why High-Quality Web Design Matters

Why High-Quality Web Design Matters As a business owner, you understand the importance of investing in high-quality products and services. Your website is no exception. A well-designed website is a valuable asset for your business, helping you attract and retain clients and differentiate yourself from the competition. Investing in high-quality design can make all the…

Why Your Company Website Needs SEO

Why Your Company Website Needs SEO A website is essential for reaching customers and promoting your products or services, yet, having a website is only half the battle – you also need to guarantee that people can find your site when they search online. That’s where SEO (search engine optimization) comes in. SEO is the…