At FCM, we believe that building a powerful brand identity is the foundation of a successful business. Our process is designed to help you create a brand that accurately represents your values and connects with your target audience. From discovery to implementation, our team is here to guide you every step of the way.

The first step in our Visual Identity Process is Discovery. We take the time to get to know your company, target audience, and goals. We research, analyze your competition, and identify the key insights that inform our strategy.

Next, we develop a strategy that aligns with your company’s goals and values. We collaborate with you to identify key messaging, brand attributes, and design elements that will set your business apart. Our collaborative workshops provide valuable information to build an accurate identity for your business.

Once we have a solid strategy in place, we begin Concept Development. We explore visual concepts and design directions that bring your brand to life. We take your feedback and refine our designs until we arrive at a logo, colour palette and imagery that truly resonates with your company and audience.

With a concept in place, we begin Design Refinement. We fine-tune every detail to ensure your visual identity is cohesive, memorable, and effective. We create a visual language that reflects your company’s values and personality.

Once the design is complete, we create Brand Guidelines that act as a roadmap for your brand identity. These guidelines include specifications for typography, colour, imagery, and more. They ensure that your brand is presented consistently across all platforms and touchpoints.

With Brand Guidelines in hand, we move on to Implementation. We work closely with your team to ensure your visual identity is rolled out effectively and efficiently. We provide support and guidance throughout the implementation process to ensure your company is presented in the best possible light.

We help companies refresh their branding. Our visual identity process is designed to help transform your company and position it for long-term success.