7 Types of Logos To Choose From
A logo is a visual representation of a brand or business. It can make a great first impression and can be the difference between someone choosing your brand or going with a competitor.
In this blog post, we explore different types of logos and how they can be used to create a more potent brand identity for your company.
Types of logos and how they can be used to create a strong brand identity
1. Wordmark
Wordmark logos use only text to represent a brand. They are simple and elegant, relying on typography to make an impact. Examples of famous wordmarks are Coca-Cola and Google.
2. Emblem
An emblem logo is a type of logo that typically consists of a symbol or icon within a border or shape. It often incorporates a company’s name or initials and is commonly associated with traditional or classic branding. Emblem logos can convey a sense of professionalism and heritage, making them popular in industries such as law, government, and academia.
3. Brandmark
Brandmark logos are visual representations of a brand, often using a symbol or icon. They are powerful and memorable and create a powerful visual identity. Brandmarks are sometimes referred to as symbols.
4. Illustrated
An illustrated logo is a type of logo that incorporates hand-drawn or digital illustrations to create a unique and memorable brand identity. These logos are often colourful and can be used in various industries to help businesses stand out.
5. Abstract Mark
Abstract logos use geometric shapes and other design elements to create a unique symbol that represents a brand. Often used by technology companies and startups, they can be used to convey innovation and creativity. Some examples of abstract logos include the Twitter bird and the FedEx arrow.
6. Monogram
Monogram logos are similar to lettermark logos, except they use a company’s initials decoratively. Monogram logos are often associated with luxury brands and can convey a sense of elegance and sophistication.
7. Combination Mark
Combination logos combine a wordmark or lettermark with a symbol or icon. They are versatile and can be used in a variety of contexts. Combination logos are great for startups that want to establish a powerful visual identity.
In conclusion, there are many different types of logos, each with unique features and benefits.
As a designer, it’s valuable to understand the different types of logos and when to use them. By choosing a suitable logo for your client’s brand, you can create a powerful visual identity that resonates with customers and helps them stand out in a crowded marketplace.
